The 3 Best Tools for Image Optimization
Many people see images as a form to affect more positively to the user experience. High-quality pictures can help to make your web page more attractive but also create performance decreases.
There are multiple methods to add value with images without decreasing the quality and speed of the website.
Make it faster with PageSpeed Insights
How many times have you left an interesting web page because it spent too much time loading? Most visitors never get to the best part of your website because of load times.
Luckily, you can avoid these frustrating user experiences with free software called Google Site Speed. When you enter your page URL, Google will analyze it and display a detailed list of components that affect your page performance.
As you will notice, the recommendations of PageSpeed Insights are not just limited to speed optimization. It can show you errors, duplicated files, and unusable resources that were affecting the overall page.
We haven’t even mentioned how you can use it to see what your competitors are doing right and wrong.
Every feature includes an explanation to give you advice and improve your load times. If you have several thousands of visitors, you will be amazed by how being one second faster affects the traffic of your website, especially on mobile.
Using Keyword Tools for Image Attributes
If you would like to attract visitors with the quality of your images, you could add keywords in the image description for an SEO boost. Unlike text-inserted keywords, image keywords are easier to rank depending on the niche.
When including relevant keywords in the images for the visitor, you could appear on the first page with an image featured snippet, increasing your visibility.
Include in your images the most relevant keywords for your page. You can find them using tools such as KeywordTool IO, SemRush, Ahrefs, KeywordToolDominator, or the Chrome Extension Keywords Everywhere.
Using TinyPNG for large websites
If the website that you are building focuses on content creation or uses many different sources, consider compressing your images to make your website better.
Any software similar to TinyPNG will convert your images into a lighter version, which is visually unnoticeable. These programs are highly recommended for pages that include hundreds of images such as e-commerce stores or brand landing pages.
Image optimization can both increase your page efficiency and work faster for visitors. It can also help as an SEO tool to get more traffic organically.
As happens with any SEO strategy, image optimization is intended to benefit you in the long term. As for beginner website creators, these features may seem impractical and unnecessary.
Even though we haven’t gone through all the tools available, these three will be more than enough to solve basic optimization tasks. As for long term projects, however, it is a fundamental task that will save you a lot of time and resources in the future.